Kent Ecklor
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Kent Ecklor
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By trade I am a digital marketer working mainly for Fortune 500 companies. I started my career as a developer and quickly moved into management positions, overseeing the entire digital operations. Currently I’ve been focusing on Marketing Automation programs as I see them as the future of digital marketing.
In my personal life, I like to learn and create new things. I’ve been playing music since I was kid. Starting with the saxophone and then learning percussion a couple of years later. Beyond music, I am an avid learner and like to utilize the knowledge by creating something tangible.Â
- Age51
- ResidenceRockford, Il USA
- Address931 Brae Burn Ln.
- e-mail[email protected]
- Phone815-391-0740
Life In Pictures
My Interests
Fun Facts
Bands/Groups
8Instruments Played
4Instruments Owned
38Professional
Accomplished digital marketing executive with 20 years of experience managing media operations, digital teams and product development. Demonstrates strong ability to evaluate business opportunities and new technologies, with proven track record of effectively implementing leading edge concepts to leverage business success in new market segments.
Excels in digital marketing strategies including planning, development, execution and management. Exceptional communication, interpersonal, presentation and leadership expertise; able to motivate and empower staff to achieve performance excellence. Recognized by others as a focused and innovative leader who is able to motivate teams and drive them to the best bottom-line decision.
Experience
2017
Verizon
Marketing Automation Manager
Manages marketing automation platform (Eloqua), continually optimizing segmentation,
engagement, and lead flow. Serves as a knowledge center within the marketing organization,
leveraging data, systems, and processes to ensure optimal program execution and measurement. Works with key stakeholders to build, deploy and monitor lead acquisition, nurture,
and scoring programs.
2012
CDK Global (Formerly ADP)
Global Director Digital Marketing
Business analysis, architecture of digital marketing strategy,Â
consultative sales of engagement through SOW execution. Responsible for overall account
leadership, overseeing all projects and teams from beginning to end of each engagement’s life
cycle. Strategy and production subject matter expertise [SME] in multi-channel digital marketing:
websites, social media, email, mobile, video, content strategy, lead generation, demand
generation, sales automation, digital advertising, traffic generation, conversion rate optimization,
display ads, PPC, SEO, SEM, and analytics.Â
2007
Rockford Register Star, Gatehouse Media.
Online Director
Create, manage and execute short- and long-term strategic plans for rrstar.com and
journalstandard.com and its corresponding sites. Developed and managed budgets with a focus
on increasing revenues and profits. Responsible for attracting online visitors, maximizing site
effectiveness and raising brand awareness and visibility. Drove the
development of a digital content strategy, and successfully integrated new roles overseeing user
experience across digital platforms. Responsible for all aspect of digital sales including product
development, pricing, sales training, sales collateral and tracking. Developed and implemented
an ongoing Social Media seminars for local advertisers.
2006
Statesman Journal, Gannett Co
Online Director
Developed marketing campaigns and content initiatives to turn around decline in site traffic.
Added social networking platforms to grow traffic and build the brand. Created a multi-year
business plan to continue the growth in revenues and readership through internal sales training,
superior customer service, and new product development. Responsible for the strategic planning,
development and results of all marketing and digital activities. Established advertising rates,
market analysis and budgeting.
2004
Gannett Corporation
CMS Project Manager
Developed, implemented and successfully launched a multimillion dollar CMS software upgrade
on all of Gannett’s newspaper websites, working with over a 100 locations. Oversaw the
development of a Preps application that was to be implemented across Gannett newspapers.
Managed a team of developers and designers hired to support the project. Responsible for
vetting potential business partners & products.
1999
Rockford Register Star
Online Manager
Developed some of the first routines for posting news content online. Developed and
implemented one of the first database driven CMS’s for the Gannett Corporation. Created and implemented the newspapers first digital sales strategies.
Education
1995
Rock Valley CollegeWeb Information Technology
Focus on web development and marketing.
Digital Marketing
Web Design
Marketing Automation
Email Marketing
SEO
PPC
Conversion rate optimization
Analytics
Coding Skills
HTML/CSS
PHP
JavaScript
CSS
SQL
Knowledges
- Marketing
- Digital Design
- Social Media
- Time Management
- Communication
- Problem-Solving
- Social Networking
- Flexibility
Enterprise Applications
Testimonials
Testimonial TextKent is a go getter that works with everyone to get the job done. I worked closely with Kent on launching the new ADP Dealer Services site and was impressed by his collaboration and technical abilities. Congrats on another successful website launch.
Testimonial TextA great marketing strategist is how I would describe Kent. I had the pleasure of working with him implementing Pardot. He was very adept with digital strategies and online marketing and was very open to learning tools like Pardot and Salesforce. He led our team very well and was able to drive a major implementation in 6 months. He will be a great asset to any company he joins.
Testimonial TextWorking with Kent I found him as a person with great skills and deep expertise of solutions. He is one of the most valuable people I have ever worked with.
Interests
I have a passion for learning and creating things. Below is a sample of random projects that I’ve done over the years.
